From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.Men and women became more equal politically, financially, and socially in many nations.New types of relationships formed; it was possible for people to live together without marrying and without children.Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
Thus, the concept of marriage is changing widely in many countries.
Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
Behavior patterns are generally unwritten and constantly changing.
With the use of modern technology, people can date via telephone or computer or meet in person.